Jordano (Peter) Santa Barbara Postcard Collection
Scope and Contents
The Peter Jordano Santa Barbara Postcard Collection contains approximately 7,300 unique postcards gathered and organized by businessman and collector Peter Jordano. The collection emphasizes the City of Santa Barbara, California in particular, neighboring coastal towns, the County of Santa Barbara in general, and the California Missions. The collection includes examples from the Undivided Back Era (1901-1907), Divided Back or Golden Age (1907 to 1915), White Border Era (1915-1930), Real Photo Postcards (1906-1950s), Linen Era (1930-1945), and Photochrom or Chrome Era (1939 to present).
Dates
- 1901 - 1989
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Property rights reside with the Santa Barbara Historical Museum. For permissions to reproduce or to publish, please contact the Head Archivist of the Gledhill Library.
Biographical / Historical
The first American postcard was developed in 1873 by the Morgan Envelope Factory of Springfield, Massachusetts. These first postcards depicted the Interstate Industrial Exposition that took place in Chicago. Later in 1873, Post Master John Creswell introduced the first pre-stamped "Postal Cards", often called "penny postcards". Postcards were made because people were looking for an easier way to send quick notes. Postcards, in the form of government postal cards and privately printed souvenir cards, became very popular as a result of the Columbian Exposition, held in Chicago in 1893, after postcards featuring buildings were distributed at the fair.
Extent
7,320 Postcards (in 35 albums)
Language of Materials
English
Abstract
The Peter Jordano Santa Barbara Postcard Collection visually documents the County of Santa Barbara in the late 19th and early 20th centuries through the organization and presentation of postcards; an extremely popular tourist momento intended for sending written messages through the mail without an envelope.
Arrangement
The collection is organized into 21 series by locale or subject. Within each series or subseries (album), the postcards are further organized by subtopics. Duplicates are grouped together:
Series 1 - Bath House – Castle Rock – Carpinteria
Series 2 - Beach Scenes
Series 3 - Birds Eye View
Series 4 - California Missions
Series 5 - Churches – Santa Barbara Buildings
Series 6 - Courthouse – Southern Pacific Railroad – Serigraphs
Series 7 - Santa Barbara Earthquake
Series 8 - El Paseo – De La Guerra – Goleta – Summerland
Series 9 - Fiesta
Series 10 - Hotels
Series 11 - Hope Ranch – Semana Nautica – Flower Festival – Christmas Pageant
Series 12 - Mountain Drive – Mission Canyon – Fold Outs
Series 13 - Presidio
Series 14 - Residences
Series 15 - Santa Barbara Historical Museums – Lighthouses
Series 16 - Saint Anthony's Seminary
Series 17 - Santa Barbara Buildings
Series 18 - Santa Barbara Mission
Series 19 - Other Santa Barbara Scenery
Series 20 - Souvenir and Private Mailing Cards
Series 21 - Miscellaneous
Immediate Source of Acquisition
Donated by Peter and Gerd Jordano
Processing Information
The Peter Jordano Santa Barbara Postcard Collection was processed by Chris S. Ervin CA in April 2026.
Source
- Jordano, Peter C., 1935- (Compiler, Person)
- Jordano, Gerd C., 1939- (Donor, Person)
- Title
- Guide to the Peter Jordano Santa Barbara Postcard Collection
- Status
- Completed
- Author
- Chris S. Ervin CA
- Date
- 2026-04-11
- Description rules
- Describing Archives: A Content Standard
- Language of description
- English
- Script of description
- Latin
Repository Details
Part of the Gledhill Library, Santa Barbara Historical Museum Repository
